Define Your Event's Communication Goals
A well-defined event must have measurable objectives. Whether the goal is raising awareness, improving relations with key decision makers or even simply rewarding loyal constituents, questions need to be asked.
Questions
What are the strategic communications objectives of the event?
What messages need to be communicated?
Who is the audience?
What will change as the result of this event?
Answers
With the answers to these questions, an event can be designed to deliver and reinforce these specific messages.