Time to rethink Conference Strategies?

SIGNATURE SERIES EVENTS

CONCEPT SUMMARY

Annual summits and conference events require a large time commitment for the host staff as well as attendees and typically must cover a wide range of subject matter in order to “hold” the audience. This also requires significant investment in fees, travel and accommodations for keynote speakers and subject matter experts (SME’s) to fill panel discussions.  

The attached document explores a different approach, proposing a series of smaller, subject-matter focused single day events targeted to curated audiences. This approach is integrated with a social media and/or podcasting strategy that amplifies the host and partner organization’s leadership, targeting the next-generation of audiences and leaders in the field.

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